Science communication skills have very wide applicability, from scientific journals and conferences all the way through to giving talks to school students. We make use of a “scenario approach”, in which the researchers to be trained are put into a number of situations in which they will be expected to communicate with lay, but intelligent, audiences. In particular, we stress the importance of communication with and through the mass media in order to provide basic training in structured and well-focused communication.
Our training is usually delivered through a series of three-day residential workshops. This allows trainees to interact intensively with both the trainers and their peers, maximising the lessons learned and the new skills acquired. Our workshops are designed to fit your requirements however and so we are also able to deliver training at your own institution too. We have identified two training levels from which you can choose – science communication I, and the advanced science communication II.
Each of the workshops is made up of a number of modules, most of which have practical activities. Feedback sessions are built into all of the practical modules, and further feedback will be given as required, after the workshops.
The modules cover the following activities and topics, for the introductory, Science Communication I, workshops:
- Who are you communicating with and why
- Writing for the Media
- Talking to the Media
- How the Media cover Science
- Public Science on the Web
- Science in Culture
In the advanced, Science Communication II, workshops, the modules are:
- Presenting Research to Policy-makers
- The Social Sciences for Science Communication
- Communicating Risk
- Talking Science and Listening